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Over on Azimuth on Google+ Azimuth has announced:
A sense of history unfolding on the Greenpeace Arctic Sunrise.
I am joining Greenpeace on a fortnight-long expedition in the Arctic, where we will steam to the furthest extent of the annual sea ice and document the unprecedented melt.
Regardless of my sympathy/antipathy with respect to Greenpeace, I think this is a really strange way to refer to an newspaper blog article, it suggest that Azimuth is there instead of the journalist! (see e.g. the comment underneath)
I'm not sure if Azimuth on Google+ attracts more people than the blog here, but if it does, I think people's perception of the Azimuth Project will be influenced by what they read there.
Maybe this is not the best example, but there have been some other posts where I was somewhat in doubt of how Azimuth on Google+ rhymes with the Azimuth project here, unfortunately I forgot exactly what it was, I only recall I was in doubt with the formulation, because it was much less nuanced than is common in 'your' blog articles here.
(In case this would matter: I want to make clear that this does not change my personal perception of the Azimuth project, because I already know it. I'm just a bit worried about the people that don't know. What's the use of reaching out to a broad public if the message of being scientifically nuanced may get distorted?)