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Here's a project that sounds superficially like the Azimuth Project. It's supposed to be an "open platform to enable joining forces on addressing global development and sustainability challenges":
They even have a 3-syllable mysterious word as the name of their project, just like us! But one big difference is that it's funded by Unilever, and has a bunch of partners involved: PepsiCo, Coca-Cola, Kantar, Nielsen, MetrixLab, GfK, Flamingo, Save The Children, MRS, Esomar and Sapient Nitro.
Stan Sthanunathan, senior vice president of Consumer & Market Insights at Unilever, said:
The past year has set the precedent with highly ambitious goals and frameworks created to address global sustainability and development challenges that we all face. It is time to accelerate efforts to move towards achieving these goals and Paragon will allow us to share learning, data and insight, and encourages other businesses and industries to address these critical challenges affecting us all.