I like the fact that Azimuth has a pledge to save the world.
The blog I run, Context/Earth, has as a less noble objective to create and deploy simplified earth sciences models.
I started with four position papers, with the last describing the deployment:
and then there is the book length The Oil ConunDrum, which started me on the path
* https://www.dropbox.com/s/l1z9esiukwkxjws/cdrum_issue2.pdf?dl=1 (download)
I have no problem describing my objective in an elevator pitch -- that earth science is way too complicated and I am simply trying to reduce the complexity of current models. They typically understand what I am trying to do. but the response I always get is "Where's the money in that?"